Sans Normal Takev 3 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Athisthan' by Jipatype (names referenced only for comparison).
Keywords: headlines, magazines, fashion, branding, posters, editorial, luxury, modern classic, high drama, display impact, luxury branding, editorial voice, modern refinement, sharp terminals, hairline serifs, didone-like, crisp, sculpted.
This typeface is defined by extreme thick–thin modulation with hairline strokes, crisp joins, and a predominantly vertical stress. Capitals are tall and stately, with long, straight stems and sharply tapered diagonals (notably in A, K, V, W, and X), while round letters (C, G, O, Q) are drawn as smooth, high-contrast ovals with fine, knife-thin entry and exit strokes. Serifs read as very small, refined hairlines rather than heavy brackets, giving the letterforms a clean, chiseled finish. Lowercase forms are compact and controlled, with a two-storey “g” featuring a prominent looped ear, a delicate hook on “f,” and elegant, slightly calligraphic terminals on “j,” “y,” and “z.” Figures maintain the same dramatic contrast; several (2, 3, 5, 9) use sweeping curves that end in hairline strokes, while 7 is more rigid and geometric for contrast in rhythm.
Best suited to display typography such as magazine headlines, fashion and beauty branding, premium packaging, posters, and high-contrast editorial pull quotes. It can also work for short subheads or titling where a refined, high-impact voice is desired and the thin hairlines can be preserved.
The overall tone is polished and high-end, with a runway/editorial sensibility and a formal, boutique luxury feel. The sharp hairlines and sculptural curves create a sense of precision and sophistication, while the dramatic contrast adds theatricality suited to attention-grabbing display settings.
The design appears intended to deliver a contemporary, high-fashion take on classical high-contrast letterforms—pairing disciplined proportions with razor-thin detailing to create an upscale, editorial-forward presence.
In the sample text, the dark vertical stems dominate the texture, producing a strong stripe-like rhythm at larger sizes, while the hairlines introduce sparkle and fine detail. The design rewards generous sizing and good reproduction conditions, where thin strokes and tight details can remain crisp.