Slab Square Idfe 7 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, rugged, retro, assertive, energetic, impact, motion, sturdiness, display, slab serif, blocky, bracketless, compact, angular.
A heavy, slanted slab serif with compact proportions and squared-off, largely unbracketed serifs. Strokes are thick and confident with moderate contrast, and many joins and terminals resolve into flat, angular cuts that create a distinctly blocky silhouette. Counters are relatively tight, curves are reinforced with sturdy shoulders, and the overall rhythm reads punchy and dense. Figures and capitals carry the same sturdy, squared treatment, giving the set a consistent, poster-ready texture at display sizes.
Best used for headlines, short subheads, and large-format statements where its dense color and slabbed structure can carry impact. It fits sports branding, bold packaging, event posters, and attention-grabbing signage, especially when a retro, hard-edged voice is desired.
The tone is bold and competitive, with a classic athletic and industrial flavor. Its aggressive italic slant and chunky slabs project speed and impact, while the squared details add a rugged, utilitarian edge that feels retro without becoming decorative.
The design appears intended as a high-impact italic slab serif that combines speed and solidity: a forward-leaning stance paired with squared slabs and thick strokes for maximum presence. It prioritizes punchy display readability and a strong, branded texture over delicate detail.
The italic construction emphasizes forward motion, and the heavy weight compresses whitespace, making the face feel powerful but less suited to small-size text. The squared terminals and slab details create strong horizontal cues, which can help headings feel stable and anchored even with the slant.