Script Ogden 10 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: branding, logos, packaging, posters, social media, friendly, confident, playful, classic, hand-lettered feel, display impact, brand warmth, script elegance, brushy, rounded, looping, smooth, casual.
This font is a right-leaning, brush-script style with rounded terminals and a smooth, continuous rhythm. Strokes appear pressure-based, with fuller downstrokes and slimmer connecting strokes, creating clear calligraphic movement without sharp pen angles. Letterforms are compact and slightly condensed, with generous curves, occasional entry/exit swashes, and a generally consistent baseline flow. The capitals are more embellished than the lowercase, featuring prominent loops and curved lead-ins that read well at display sizes.
It works best for short to medium-length display text such as wordmarks, product names, invitations, quotes, and promotional headlines. The bold, brushy presence makes it effective on packaging and signage-style layouts, while the flowing cursive keeps it natural for social posts and lifestyle branding.
The overall tone feels personable and upbeat, blending an informal handwritten charm with a polished, sign-painter clarity. It suggests friendliness and approachability while still carrying enough structure to feel intentional and branded rather than rough or sketchy.
The design appears intended to emulate confident brush lettering with a tidy, repeatable rhythm—capturing the warmth of hand-written script while maintaining consistent shapes and spacing for dependable display typography.
Counters are mostly open and rounded, and the joins stay smooth, which helps readability in short phrases. Numerals follow the same cursive logic, leaning and curving to match the letterforms, making them suitable for cohesive headline settings where letters and numbers appear together.