Sans Normal Keben 20 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Conamore' by Grida, 'Orgon Plan' by Hoftype, 'Malino' by Lafontype, 'Sana Sans' by Latinotype, 'Agent Sans' by Positype, 'Clara Sans' by Signature Type Foundry, and 'Raldo RE' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, sports, posters, signage, sporty, dynamic, modern, assertive, technical, impact, motion, modernity, clarity, oblique, sheared, geometric, clean, compact.
A heavy, forward-leaning sans with rounded construction and smooth, low-contrast strokes. The oblique slant is consistent across capitals, lowercase, and numerals, giving the shapes a streamlined, engineered feel. Counters are generally open and oval, terminals are clean and mostly squared-off, and curves are tightened to keep forms compact. The lowercase is simple and utilitarian, with single-storey a and g, while numerals are sturdy with large, stable bowls.
Best suited to headlines, brand marks, and promotional copy where a bold, fast-moving impression is desirable. It can work well for sports and tech-adjacent communication, event graphics, packaging callouts, and large-format signage where its compact, oblique forms remain legible.
The overall tone is energetic and purposeful, with a sense of speed created by the strong slant and dense color. It feels contemporary and confident rather than expressive or delicate, reading as functional and performance-oriented.
The font appears designed to deliver a modern, high-impact sans with a built-in sense of motion. Its simplified, rounded geometry and consistent slant suggest an emphasis on strong presence, quick recognition, and a contemporary, performance-driven aesthetic.
The design favors clarity at display sizes, with broad strokes and simplified joins that hold together well in short lines. The slant and weight create a strong typographic voice, so it tends to dominate layouts unless paired with a quieter companion.