Serif Flared Ekmit 7 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Hiroshige Sans' by Arthur Baker, 'Mariposa Sans' by ITC, and 'Hiroshige Sans' by Linotype (names referenced only for comparison).
Keywords: editorial, book text, headlines, literary, branding, classic, formal, refined, authoritative, editorial clarity, classic tone, premium feel, distinctive serif, flared serifs, bracketed serifs, calligraphic, crisp, tapered strokes.
This serif design combines high-contrast strokes with distinctly flared, bracketed terminals that widen as stems meet the serifs. Curves are smooth and open, while joins and terminals show a subtle calligraphic taper that gives the outlines a lively, drawn quality without becoming cursive. Uppercase proportions feel traditional and steady, with a slightly varied rhythm across letters that keeps the texture from looking mechanical. Numerals and lowercase share the same sharp, tapered finishing and clear interior counters, producing a crisp, print-oriented texture in text.
Well suited to editorial typography where a refined serif texture is desired, such as magazines, essays, and long-form reading. It also performs strongly for headlines and display sizes, where the flared terminals and contrast become a defining visual signature. For branding, it can communicate heritage, quality, and trust, especially in cultural, publishing, or boutique contexts.
The overall tone is classic and cultivated, with an editorial seriousness that reads as bookish and authoritative. Its flared endings add a touch of warmth and humanism, balancing formality with a subtle hand-made character.
The design appears intended to blend traditional serif proportions with expressive flared terminals, creating a typeface that feels classical yet subtly distinctive. Its high contrast and crisp finishing suggest a focus on elegant text color and a premium, print-like presence in both titles and running copy.
Diacritics in the sample appear as diamond-like dots, reinforcing the sharp, faceted terminal language seen throughout. The italic is not shown; all samples read as upright roman with pronounced contrast and carefully shaped serifs.