Sans Normal Afley 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'SK Reykjavik' by Salih Kizilkaya, 'Algoria' by Sealoung, and 'Quicklime' by UICreative (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, modern, sporty, confident, energetic, direct, momentum, impact, modernity, clarity, brand voice, oblique, geometric, clean, rounded, high impact.
A heavy, oblique sans with smooth, rounded curves and broadly geometric construction. Strokes are largely monolinear, with firm terminals and a compact, sturdy silhouette that holds up at display sizes. The slant is consistent across caps, lowercase, and figures, giving lines of text a forward-leaning rhythm. Counters stay open in letters like a, e, and g, while the overall spacing and proportions read as practical and uncluttered rather than condensed or extended.
Best used for headlines, short statements, and brand marks where a strong, fast, contemporary impression is desired. It can work well in posters, packaging, signage, and sports- or tech-adjacent identity systems, especially where an oblique, high-impact sans is needed. For long passages, it’s most effective in larger sizes where the weight and slant remain comfortable to read.
The font conveys speed and decisiveness, with a contemporary, performance-driven tone. Its forward angle and solid weight feel assertive and active, making it well suited to messaging that should read as confident and in motion.
The design appears intended as a robust, modern oblique sans that emphasizes momentum and clarity. Its geometric curves, restrained detailing, and consistent slant suggest a focus on versatile display typography that stays clean while projecting energy and confidence.
Capitals are clean and straightforward with rounded bowls (C, D, O, Q) and crisp diagonals (A, K, V, W, X). The lowercase shows simple, utilitarian forms and a single-storey a, keeping the texture uniform. Numerals appear clear and stable, with rounded 0/8 and open shapes that maintain legibility in bold settings.