Sans Normal Nurim 2 is a very bold, wide, monoline, upright, tall x-height font visually similar to 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type; 'Loew' by The Northern Block; 'Helios Antique' by W Type Foundry; and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, friendly, confident, playful, modern, approachable, high impact, friendly branding, softened modernism, graphic clarity, rounded, geometric, chunky, soft, compact.
A heavy, rounded sans with smooth, near-monoline strokes and broad proportions. Curves are generously radiused and terminals read as softly squared or rounded, giving letters a cushioned, compact feel despite the overall width. Counters are relatively small and cleanly shaped, with circular/elliptical bowls in forms like O, C, and G; joins stay sturdy and uniform, producing a dense, high-impact texture in lines of text. Numerals follow the same bold, simplified geometry, with clear silhouettes and minimal detail.
Best suited to large sizes where its chunky shapes and rounded details can shine—headlines, posters, brand marks, packaging, and short, punchy messaging. It can work for UI labels or signage when set with ample size and spacing, but long text blocks may feel dense due to the heavy color and compact counters.
The tone is upbeat and approachable, projecting confidence without sharpness. Its rounded geometry and dense color create a friendly, contemporary voice that feels playful and welcoming while still reading as bold and assertive.
The design appears intended to deliver maximum impact with a friendly, rounded geometry—combining bold signage-like presence with softened edges for approachability. It prioritizes clear, simplified silhouettes and consistent rhythm for strong brand and display use.
In paragraph settings the tight internal spaces and strong stroke mass produce a dark, poster-like rhythm, so spacing and size choice will strongly influence readability. The design favors simplified shapes and consistent curves over delicate modulation, reinforcing a clean, graphic presence.