Sans Normal Nirag 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Murs Gothic' by Kobuzan, 'Molde' by Letritas, 'NeoGram' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, punchy, straightforward, impact, clarity, modernity, approachability, simplicity, geometric, rounded, compact, clean, sturdy.
A heavy, geometric sans with round counters and broadly circular construction across bowls and curves. Strokes are uniform and dense, with smooth, clean terminals and minimal modulation, producing a solid, blocky color in text. Apertures tend to be somewhat closed and counters are relatively tight for the weight, while verticals and horizontals read stable and square-shouldered. The lowercase shows simple, single-storey forms (notably a and g) with short, sturdy joins and compact interior space, giving the design a robust, simplified silhouette.
Best suited to headlines, short statements, and display typography where bold presence is needed—such as posters, signage, packaging, and brand marks. It can work for UI labels or navigation when set with generous size and spacing, but extended text will appear dense due to the heavy strokes and compact counters.
The overall tone is assertive and modern, with a friendly, approachable softness coming from the rounded geometry. It feels pragmatic and direct rather than elegant, prioritizing impact and clarity. In larger settings it reads energetic and promotional, while still staying neutral enough for general-purpose branding.
The design appears intended as a high-impact, geometric sans that delivers strong legibility at large sizes while maintaining a friendly, rounded character. Its simplified lowercase forms and consistent stroke treatment suggest an emphasis on modern versatility and confident visual authority in branding and display contexts.
The heavy weight and tight counters create strong visual mass, so spacing and line breaks become important in longer passages. Rounded forms (like O, Q, and the bowls in b/d/p) feel consistent and cohesive, supporting a unified, contemporary texture.