Sans Other Asmir 13 is a bold, normal width, low contrast, upright, short x-height font.
Keywords: posters, children’s, packaging, headlines, branding, playful, quirky, handmade, friendly, comic, personality, informality, handcrafted, display impact, approachability, bouncy, chunky, rounded, irregular, soft-cornered.
A heavy, soft-edged sans with subtly irregular construction and a lively, uneven rhythm. Strokes stay largely monolinear, while terminals and corners are rounded or slightly blunted, giving forms a cut-paper feel. Counters are generally open and simple, with compact proportions in the lowercase and a relatively small x-height compared to the robust caps. Many glyphs show gentle wobble and non-uniform widths, producing an organic, hand-shaped texture rather than strict geometric consistency.
Best suited to short, expressive settings such as posters, headlines, product packaging, and playful brand marks where a handcrafted voice is desired. It also works well for children’s materials, event promos, and casual signage where personality matters more than typographic neutrality.
The overall tone is playful and informal, with a friendly, slightly mischievous character. Its bouncy silhouettes and imperfect regularity evoke craft, cartoons, and kid-friendly branding rather than sober editorial typography.
This font appears designed to deliver a bold, approachable display voice with a handcrafted, slightly off-kilter rhythm. The intention seems to be high-impact legibility paired with characterful irregularity, creating a sans that feels human and energetic rather than strictly constructed.
The design leans on distinctive silhouette moments (notably in the capitals and numerals) and benefits from generous spacing at display sizes, where the irregularities read as intentional charm. In longer lines, the animated rhythm is noticeable and becomes part of the voice of the text.