Sans Superellipse Abrom 28 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Croma Sans' by Hoftype, 'Mute' and 'Mute Arabic' by Indian Type Foundry, and 'Macha' by Positype (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, modern, friendly, clean, neutral, techy, clarity, neutrality, approachability, system use, rounded, geometric, soft, open, even.
A rounded geometric sans with smooth, superelliptical curves and squared-off terminals that read as softly engineered rather than calligraphic. Strokes are largely uniform, with generous counters and open apertures that keep the forms clear at text sizes. Uppercase shapes are simple and balanced, while the lowercase combines circular bowls with compact joins; the single-storey a and g reinforce a contemporary, geometric construction. Numerals are straightforward and sturdy, with consistent rhythm and spacing that supports continuous reading.
Works well for UI and app text, product pages, dashboards, and wayfinding where legibility and a measured rhythm matter. Its softened geometry also suits brand systems, packaging, and contemporary editorial layouts that need a clean but personable sans.
The overall tone is modern and approachable, combining a clean, utilitarian structure with softened corners that add warmth. It feels calm and dependable, suited to interfaces and brands that want clarity without harshness.
Likely designed to deliver a neutral, modern sans for everyday communication, using superelliptical rounding to soften the industrial feel of geometric construction while maintaining clarity across headings and running text.
Round letters (O, Q, C, G) show a slightly squarish, superellipse-like footprint rather than a pure circle, giving the design a distinctive, contemporary geometry. The proportions stay steady across cases, and the punctuation and dots appear plain and functional to match the text-first intent.