Sans Normal Nilan 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Bureau Grot' by Font Bureau, 'Murs Gothic' by Kobuzan, 'Pragmatica' by ParaType, and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, friendly, clean, tech, impact, clarity, modern branding, versatility, geometric, rounded, sturdy, high clarity, neutral.
A heavy, geometric sans with broad proportions and smooth, circular curves. Strokes are consistently thick with moderate contrast from optical shaping rather than calligraphic modulation, and terminals are clean and mostly straight-cut. Counters are generous for the weight, keeping forms open; the lowercase shows a single-storey “a” and “g,” a compact shoulder on “r,” and a square tittle on “i/j.” Figures are sturdy and highly legible, with rounded bowls and simple, unambiguous construction.
Best suited to display and short-text applications such as headlines, brand marks, packaging, posters, and signage where strong weight and wide forms increase impact. It can also work for UI labels and navigation in larger sizes where clarity and a robust tone are desirable.
The overall tone is contemporary and self-assured, projecting a straightforward, practical voice. Its rounded geometry adds approachability, while the dense weight and wide stance give it a strong, assertive presence suited to attention-grabbing typography.
The design appears intended to deliver a modern, geometric sans voice with maximum presence and straightforward readability. Its simplified shapes and consistent construction suggest a focus on versatile, contemporary communication across branding and digital or environmental applications.
The rhythm is even and stable, with consistent widths and a calm baseline presence. At text sizes the weight reads solid and dark, making spacing and open counters especially important for comfortable paragraphs, while at display sizes the geometry becomes a defining stylistic feature.