Sans Normal Obrub 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Sero' by FontFont, 'Gilam' by Fontfabric, 'Famiar' by Mans Greback, 'Roihu' by Melvastype, 'Diaria Sans Pro' by Mint Type, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, bold, friendly, retro, advertising, confident, impact, approachability, display strength, brand presence, soft corners, rounded terminals, sturdy, compact counters, high impact.
A heavy, blocky sans with broad proportions and softly rounded geometry. Strokes are consistently thick with clean, square-cut joins and subtly eased corners that keep the forms from feeling sharp. Counters are relatively tight, especially in letters like B, a, e, and s, giving the face a dense, punchy color. The lowercase is simple and sturdy, with a single-storey a and g and short, solid extenders; numerals are similarly robust with large, rounded bowls.
This font performs best in short, high-visibility settings such as headlines, posters, storefront signage, packaging, and bold wordmarks. Its dense counters and heavy mass make it less suited to small sizes or long passages, but excellent for display copy where impact and clarity matter.
The overall tone is loud, approachable, and slightly nostalgic, combining billboard-level impact with softened, friendly curves. It reads as energetic and assertive rather than refined, suited to attention-grabbing messaging.
The design appears intended to deliver maximum presence with simple, geometric letterforms softened by rounded detailing. It prioritizes strong silhouette recognition and a compact, forceful typographic color for display-driven applications.
Round letters (O, C, G, Q) are built from near-elliptical shapes with strong vertical sides, while diagonals (V, W, X, Y) are wide and muscular, creating a powerful rhythm. The spacing in the sample text looks intentionally tight and compact, reinforcing a strong headline texture.