Sans Normal Mumev 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'DT Serifia' and 'DT Serifia Soft' by Deveze Type and 'Plau Redonda' by Plau (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, titles, playful, chunky, friendly, retro, punchy, impact, approachability, retro flavor, display clarity, rounded, soft corners, compact, bouncy, poster-ready.
A heavy, compact sans with rounded, bulging bowls and gently flared stroke endings that create a soft wedge-like finish. Curves are generously inflated (notably in C, G, O, S, and lowercase o), while counters stay open enough to hold up at display sizes. Terminals often look subtly tapered rather than cut straight, giving the texture a lively, hand-cut feel even though the construction remains clean and consistent. Numerals are bold and blocky with simplified interior shapes, matching the letterforms’ stout proportions.
Best suited to display work where bold texture is an asset: posters, headlines, event titles, packaging, and brand marks that want a friendly, retro punch. It can work for short subheads or emphasis text, but its dense weight and lively shapes are most effective in larger sizes and with comfortable spacing.
The overall tone is upbeat and approachable, with a distinct retro sign-painting and mid-century poster energy. Its exaggerated weight and rounded forms feel warm and humorous rather than technical, lending a casual confidence to headlines and short statements.
Likely designed to deliver maximum impact with an inviting personality, combining sturdy, high-ink forms with rounded geometry and subtle terminal shaping. The intent feels oriented toward attention-grabbing display typography that remains readable and approachable rather than austere.
The lowercase has a particularly bouncy rhythm, with prominent ascenders/descenders and distinct, rounded dots on i and j. Angular letters (like K, M, N, V, W, X, Y, Z) retain crisp diagonals, but their joins and terminals still read as softened and friendly, maintaining a cohesive, chunky color across text.