Sans Normal Usgef 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, presentations, wayfinding, clean, modern, friendly, dynamic, approachable, clarity, warmth, versatility, modernity, motion, humanist, rounded, open apertures, smooth curves, slanted.
This typeface is a slanted sans with smooth, rounded construction and a consistent, even rhythm. Strokes are clean and moderately modulated, with gently tapered joins and softly curved terminals that keep the texture light rather than rigid. Uppercase forms are simple and open, while lowercase shapes lean humanist, with single-storey a and g and generously open counters. Figures are clear and straightforward, matching the letterforms’ rounded geometry and steady spacing.
It suits user interfaces and product typography where a clear, friendly sans is needed, and it also works well for branding and marketing copy that benefits from a modern, approachable tone. In editorial and presentation settings, the steady rhythm and open counters support comfortable reading, while the slant adds emphasis for callouts, quotes, and subheads.
The overall tone feels contemporary and friendly, with an easy, conversational slant that adds motion without becoming overly stylized. Its rounded forms and open shapes read as approachable and practical, giving a calm, modern voice suited to everyday communication.
The design appears intended to provide a versatile italicized sans for contemporary communication—balancing clean geometry with humanist warmth. It prioritizes clarity and smooth reading texture while using rounded details and a consistent slant to introduce a sense of motion and friendliness.
The slant is consistent across letters and numerals, and the design favors openness in key forms (notably e, a, s, and c), which helps maintain clarity at text sizes. Curves dominate the design, and diagonal strokes (like v, w, y, and k) keep a crisp, energetic cadence against the otherwise smooth, circular structure.