Script Fama 2 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, kids design, playful, friendly, retro, whimsical, crafty, display impact, handmade warmth, retro charm, approachable branding, rounded, bouncy, chunky, soft, informal.
A heavy, rounded script with smooth, brush-like strokes and gently swelling curves. Letterforms have bulbous terminals, softened corners, and a subtly bouncy baseline rhythm that creates an irregular, hand-drawn cadence while remaining cohesive. Counters are compact and shapes are simplified, with occasional narrow joins and small ink-like notches that reinforce an organic feel. Numerals match the alphabet’s weight and roundness, reading clearly with the same soft, chunky construction.
Best suited to short, high-impact text such as headlines, logos, product names, packaging callouts, posters, and social graphics where its bold, rounded script personality can carry the message. It also works well for playful themes (food, crafts, family, kids) and retro-inspired design, especially at medium-to-large sizes.
The overall tone is cheerful and approachable, with a vintage sign-painting sweetness and a casual, handmade charm. Its lively, slightly quirky rhythm feels conversational and warm rather than formal or technical.
The design appears intended to deliver a bold, friendly handwritten script look with a decorative, display-first presence—prioritizing warmth, personality, and strong silhouette over understated neutrality.
The texture reads as deliberately imperfect: small variations in curves and join behavior add personality without breaking consistency. The dense black color and rounded forms make it most effective when given breathing room, especially in longer phrases.