Sans Normal Oskus 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; 'Nuno' by Type.p; and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, utilitarian, impact, clarity, contemporary, approachability, simplicity, geometric, rounded, open, sturdy, high impact.
A heavy, geometric sans with broad proportions and a steady, even stroke. Curves are smooth and round, with generous counters and largely open apertures that keep forms readable despite the weight. Terminals are clean and mostly flat, while joins stay crisp and orderly, giving the letters a stable, engineered rhythm. The lowercase shows simple, contemporary constructions (single-storey a and g), and the overall spacing feels comfortable and uncluttered in text.
Best suited to headlines and display settings where a strong, clean silhouette is needed, such as posters, brand wordmarks, packaging, and retail or wayfinding signage. It can also serve in short UI labels or callouts where clarity and emphasis matter more than long-form reading comfort.
The font conveys a modern, confident tone with an approachable, friendly edge. Its geometric roundness and solid color create a straightforward, no-nonsense voice that still feels welcoming rather than severe. The overall impression is energetic and contemporary, suited to bold messaging.
The design appears intended to deliver maximum clarity and impact through simple geometric construction, broad proportions, and sturdy stroke weight. It prioritizes a clean, contemporary look that holds up well at larger sizes and in bold typographic statements.
Round letters like O and Q read as near-circular with consistent thickness, and the numerals are similarly robust and legible at a glance. The shapes maintain a cohesive geometric logic across caps, lowercase, and figures, producing a strong typographic “block” in paragraphs.