Sans Normal Bubeh 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Reyhan' by Plantype, and 'Founder' by Serebryakov (names referenced only for comparison).
Keywords: ui text, body text, signage, instructional, presentations, clean, neutral, modern, friendly, efficient, everyday readability, neutral branding, interface clarity, general purpose, geometric, rounded, open counters, even rhythm, crisp terminals.
A clean sans serif with largely geometric construction and smooth, rounded curves. Strokes appear uniform and steady, with crisp, straight terminals and minimal modulation. Round letters are close to circular with open counters, while straight-sided forms keep a tidy, even rhythm. Lowercase shapes read simply and plainly, with a single-storey “a” and “g,” a compact ear on “g,” and unobtrusive joins that stay consistent across the set. Numerals follow the same straightforward, linear logic, maintaining clear forms and balanced spacing.
Well-suited for UI labels, dashboards, and product copy where clean shapes and predictable rhythm help scanning. It should also perform comfortably for general-purpose body text, wayfinding and simple signage, and presentation materials that need a modern, unobtrusive sans.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its smooth geometry and restrained details create a friendly, matter-of-fact voice that feels at home in modern interfaces and informational settings.
The font appears designed as a versatile, general-purpose sans that prioritizes straightforward geometry, consistent texture, and dependable readability across headings and running text.
The design favors legibility through open apertures and uncomplicated letterforms, producing a calm texture in paragraphs and a composed presence in larger sizes. Curves and verticals feel well-aligned and consistent, giving the text a stable, utilitarian rhythm.