Sans Normal Kural 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Basic Commercial' by Linotype and 'Quicklime' by UICreative (names referenced only for comparison).
Keywords: branding, headlines, posters, sportswear, packaging, sporty, dynamic, confident, modern, friendly, emphasis, impact, modernity, speed, slanted, rounded, geometric, clean, compact.
A slanted sans with sturdy, even strokes and smoothly rounded curves. Forms lean forward with a consistent italic angle, combining circular bowls and clean, straight terminals for a crisp, contemporary rhythm. Counters are open and legible, and the overall proportions feel balanced and moderately compact, with numerals and capitals matching the same solid, streamlined construction.
Well-suited to branding, headlines, and short bursts of copy where a strong, energetic italic voice is useful. It can work effectively for sports, fitness, and tech-forward themes, as well as packaging and promotional graphics that need bold, slanted emphasis.
The overall tone feels energetic and forward-moving, with a confident, no-nonsense presence. Its rounded geometry keeps the voice approachable rather than aggressive, making it read as modern and athletic while still friendly.
Likely designed to deliver a modern italic sans that feels fast and decisive while staying broadly readable. The emphasis appears to be on clean geometry, sturdy weight, and high-impact display performance without decorative distractions.
Curved letters show smooth, continuous arcs, while diagonals (like in V, W, X, Y, Z) are sharply defined, reinforcing a fast, directional impression. The figures appear clear and sturdy at display sizes, with simple shapes that prioritize clarity over ornament.