Sans Normal Okbik 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Heavitas Neue' by Graphite, and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, branding, ui labels, posters, signage, modern, friendly, confident, clean, techy, clarity, modernity, impact, versatility, legibility, geometric, rounded, high-clarity, solid, neutral.
A sturdy, geometric sans with broad proportions and evenly weighted strokes. Curves are smooth and near-circular in bowls and counters, while terminals are clean and largely squared-off, giving the letters a crisp, engineered finish. The lowercase forms are straightforward and highly legible, with open apertures and simple, unmodulated joins; round letters like o/c/e stay consistent in width and curvature. Numerals follow the same rational construction, reading clearly at display sizes with stable, uniform widths and minimal ornamentation.
This font performs best in headlines, branding wordmarks, and short UI labels where a clear, modern voice is needed. Its broad, geometric shapes and stable stroke weight also suit posters and signage that require immediate recognition at a glance.
The overall tone is modern and approachable, combining a utilitarian clarity with a slightly friendly softness from its rounded forms. It feels confident and contemporary rather than expressive or calligraphic, making it suitable for straightforward communication where impact and readability matter.
The design appears intended to deliver a contemporary, no-nonsense sans that remains friendly and readable while providing strong presence in display settings. Its consistent geometry and restrained detailing suggest a focus on clarity, scalability, and dependable visual rhythm.
Spacing and proportions support a compact, headline-forward rhythm: wide letterforms with generous internal counters keep dense text from feeling cramped. The design avoids sharp contrast or delicate details, reinforcing a robust, high-visibility silhouette across both uppercase and lowercase.