Sans Superellipse Irju 10 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, sports branding, playful, chunky, retro, punchy, friendly, high impact, bold branding, playful display, graphic simplicity, geometric cohesion, rounded, soft corners, blocky, compact spacing, cartoonish.
A heavy, rounded-rectangle sans with squared counters and softened corners throughout. The strokes are monolinear and dense, producing large interior apertures and compact negative spaces that read like punched-out slots. Curves are built from superellipse-like geometry rather than true circles, giving bowls and shoulders a flattened, cushiony feel. Terminals are blunt and consistently rounded; joins are sturdy, and many forms feel slightly squared-off, creating a strong, poster-forward texture across words and lines.
Best suited to large-scale display use such as headlines, posters, branding marks, and packaging where its thick, rounded forms can read cleanly. It also fits playful campaigns, event graphics, and sports or entertainment contexts that want an assertive, friendly voice.
The overall tone is upbeat and bold, with a toy-like, late-20th-century display flavor. Its inflated, blocky silhouettes feel friendly and humorous while still projecting authority through sheer mass and width. The result is attention-grabbing and energetic rather than refined or quiet.
The design appears intended to maximize impact with broad, cushion-shaped letterforms and minimal detail, prioritizing bold silhouette recognition over delicate internal structure. Its consistent rounding and squared counters suggest a deliberate, geometric system aimed at producing a cohesive, highly graphic texture across both uppercase and lowercase.
In text settings the spacing appears tight and the ink-heavy shapes merge into a strong horizontal rhythm, so it benefits from generous leading and moderate tracking at larger sizes. Some letters rely on distinctive cut-ins and slot-like counters (notably in B, P, R, e), which reinforces the stamped, graphic look and helps maintain character differentiation in such a dense style.