Sans Normal Sales 8 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, packaging, branding, posters, headlines, friendly, casual, approachable, clean, playful, approachability, everyday legibility, modern simplicity, friendly branding, rounded, soft corners, humanist, monoline, open counters.
A rounded, monoline sans with softly squared corners and smooth, continuous curves. Strokes keep an even thickness throughout, with gently flattened terminals that add a subtle hand-drawn warmth without becoming irregular. Proportions are compact and slightly condensed, with open apertures and generous inner counters that help maintain clarity. The lowercase shows a simple, single-storey construction (notably in a and g), and the overall rhythm feels steady and readable in text.
Works well for short-to-medium reading in UI labels, product copy, and general editorial settings where a warm, non-intimidating sans is desired. It also suits branding and packaging, as well as display applications like posters and headings where its rounded construction can carry a friendly identity.
The font conveys a friendly, informal tone—clean enough for everyday interface and editorial use, but relaxed and personable rather than technical. Its softened geometry and rounded joins give it a welcoming, easygoing voice that suits lighthearted or approachable messaging.
The design appears intended to deliver a contemporary sans that stays highly legible while adding approachability through rounded geometry and simplified, humanist letterforms. It balances clean structure with subtle softness to feel modern, practical, and personable.
Capitals are straightforward and modern, while the lowercase introduces more personality through rounded shoulders and simplified forms. Numerals match the same soft, monoline treatment, keeping a consistent color on the page and a cohesive feel across mixed text and figures.