Sans Normal Olbaj 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Adelle Sans' by TypeTogether and 'Cardigan' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, children’s media, playful, friendly, chunky, retro, informal, approachability, display impact, playful tone, retro flavor, rounded, soft terminals, bouncy baseline, quirky, cartoonish.
A heavy, rounded sans with compact counters and a noticeably soft, hand-cut feel. Strokes stay largely even, with subtle irregularities in curvature and terminal shaping that keep the rhythm lively rather than mechanical. The bowls and rounds lean toward near-circular construction, while joins and corners are slightly blunted, giving letters a cushioned silhouette. Uppercase forms are broad and sturdy; lowercase shows a single-storey a and g, generous shoulders, and short-to-moderate ascenders/descenders that keep the texture dense. Numerals are similarly weighty and rounded, with friendly, open shapes that match the letterforms.
Well suited to headlines, posters, logos, and packaging where a friendly, attention-grabbing voice is needed. It also fits playful branding, event promos, and children’s or family-oriented materials that benefit from rounded, approachable forms and a bold typographic presence.
The overall tone is upbeat and approachable, with a lightly whimsical, retro-leaning charm. It reads as confident and bold without feeling aggressive, thanks to the rounded construction and softened edges. The slight irregularity suggests an informal, human touch suited to cheerful and conversational messaging.
The design appears intended to deliver a warm, humorous display voice by combining rounded, low-contrast construction with slightly irregular, hand-influenced shaping. It prioritizes personality and impact over strict neutrality, aiming for a bold, friendly look that remains legible in short, prominent settings.
In text, the dense color and tight internal spaces make it most comfortable at medium to large sizes, where the rounded details and quirky shapes remain clear. The wide, sturdy capitals and energetic lowercase create strong emphasis in headlines and short statements, while the spacing and compact counters can feel heavy in long passages.