Sans Normal Armis 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web content, signage, presentations, branding, modern, neutral, clean, friendly, functional, legibility, versatility, modern neutrality, systematic geometry, clarity, geometric, monoline, open apertures, round bowls, crisp terminals.
A clean, monoline sans with strongly geometric construction and round bowls. Strokes are even and consistent, with smooth curves and crisp, mostly horizontal/vertical terminals. Proportions feel balanced and straightforward, with generous counters and clear joins that keep shapes open in both uppercase and lowercase. Numerals share the same simple, rounded logic and align well with the overall rhythm of the letterforms.
This font works well for interface copy, web and app typography, and general-purpose communication where clarity and consistency are priorities. It can also support straightforward branding systems, wayfinding, and presentation materials that benefit from a contemporary, no-nonsense sans.
The overall tone is modern and neutral, with a friendly clarity that reads as practical rather than expressive. Its restrained shapes and even color create a calm, contemporary voice suited to information-first typography.
The design appears intended as a general-purpose geometric sans that prioritizes legibility and an even typographic color. Its simplified construction and consistent stroke behavior suggest a focus on clarity, versatility, and modern visual neutrality across headings and text.
Uppercase forms lean toward circular/elliptical geometry (notably in C, G, O, Q), while diagonals (A, V, W, Y) stay sharp and clean without adding decorative flair. The lowercase maintains a simple, readable skeleton with uncomplicated bowls and consistent stroke endings, producing an even texture in paragraphs.