Sans Normal Utrad 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, ui, signage, posters, modern, friendly, clean, dynamic, approachable, emphasis, modernity, clarity, neutrality, versatility, oblique, rounded, open, neutral, smooth.
This typeface is an oblique sans with smooth, rounded curves and a steady, low-contrast stroke. Letterforms are built from simple geometric shapes with open counters and soft terminals, giving a clean, contemporary rhythm. The oblique angle is consistent across capitals, lowercase, and figures, with straightforward construction and minimal modulation for clear, even texture in lines of text.
It suits contemporary branding and marketing where a clean italic voice is needed, and it works well for headlines and short-to-medium text thanks to its even color and open shapes. The steady construction also makes it a good fit for interface labels, navigation, and signage where clarity and a modern tone are priorities.
The overall tone feels modern and approachable, pairing a neutral, utilitarian base with a bit of forward motion from the slant. Its roundness and open forms keep it friendly and readable, while the simplified geometry maintains a contemporary, understated character.
The design appears intended as a versatile oblique companion for a modern sans system: clear, compact, and easy to set, with geometry and open counters supporting legibility while the slant adds emphasis and momentum.
Capitals read as crisp and uncomplicated, while the lowercase emphasizes open bowls and compact joins that keep spacing even. Numerals are simple and consistent in color, matching the text face without drawing undue attention, which helps maintain a cohesive typographic voice in mixed content.