Solid Fido 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, kids media, playful, chunky, retro, cartoon, attention grabbing, fun branding, retro flavor, bold signage, rounded, blobby, soft, quirky, compact counters.
A heavy, rounded display face built from soft, blobby silhouettes with minimal interior openings. Forms lean on broad curves, flattened terminals, and thick joins that create a compact, almost cut-out look. Counters are small and often reduced to pinholes or simplified voids, while apertures tend to close up, producing dense, solid shapes. The rhythm is lively and irregular in a controlled way, with slightly uneven curves and varied internal spacing that keep the texture energetic rather than strictly geometric.
Best suited for short, high-impact settings such as posters, headlines, product packaging, and logo or wordmark work where the shapes can be shown large. It also fits playful contexts like kids’ media, event promos, or quirky branding, especially when paired with simpler supporting text.
The overall tone is playful and friendly, with a toy-like, cartoon sensibility. Its dense, bubbly forms feel bold and attention-seeking, evoking a retro pop atmosphere suited to lighthearted, informal messaging.
The design appears intended to deliver maximum visual weight with a soft, humorous personality, using collapsed counters and rounded geometry to create a distinctive, solid display texture.
At text sizes the tight counters and closed apertures quickly build a dark typographic color, so clarity depends on generous sizing and spacing. The numerals match the same soft, inflated construction, giving headings a cohesive, poster-like presence.