Slab Square Gugo 3 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Blame Sport' by Agny Hasya Studio, 'Ciutadella Slab' by Emtype Foundry, 'Hefring Slab' by Inhouse Type, 'Outright' by Sohel Studio, and 'Octin Sports' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, collegiate, poster, sturdy, retro, maximum impact, rugged display, vintage signage, brand punch, blocky, square-serif, bracketless, high-contrast joints, ink-trap notches.
A heavy, block-built slab serif with mostly uniform stroke weight and crisp, square-ended terminals. Serifs are broad and flat with minimal or no bracketing, creating strong horizontal caps and feet across both uppercase and lowercase. Counters are compact and often squared-off, with occasional internal notches and stepped joins that add a rugged, cut-out feel. The lowercase is sturdy and compact, with single-storey forms (notably a) and simplified details; figures are bold and geometric, with wide proportions and firm baselines.
Best suited to headlines and short blocks of text where its heavy slabs and compact counters can deliver strong impact. It works well for sports and collegiate-style branding, rugged packaging, event posters, and signage where a sturdy, attention-grabbing voice is needed.
The overall tone is tough and utilitarian, mixing a workwear straightforwardness with a vintage athletic/Western poster spirit. Its blunt slabs and tight counters project confidence and impact, reading as assertive, no-nonsense, and slightly nostalgic.
The font appears designed to maximize presence through broad slabs, simplified forms, and a square, machined silhouette. Its chiseled joins and compact interiors suggest an intention to remain legible and cohesive at display sizes while conveying a robust, vintage-inflected personality.
The design maintains a consistent, engineered rhythm: straight segments dominate, curves are thick and controlled, and many glyphs show deliberate squaring or chiseled shaping at joins. This helps the type hold together in dense settings while keeping a distinctive, stamped or sign-painted character.