Sans Normal Pulen 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Bouba Round' by HVD Fonts, 'Flink Neue' by Identity Letters, 'Proper Tavern' by Larin Type Co, 'Sebino Soft' by Nine Font, and 'Causten Round' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logos, playful, friendly, chunky, bubbly, cartoony, approachability, display impact, youthful tone, brand friendliness, rounded, soft corners, pill terminals, compact, ink-trap like.
A heavy, rounded sans with soft, blunted corners and smoothly swollen curves. Strokes stay broadly even, with generous rounding at joins and terminals that often read as pill-shaped. Counters are compact and oval, creating a dense, sturdy silhouette, while diagonals (V, W, X, Y) keep the same thick presence through simplified, rounded intersections. The lowercase shows simple, single-storey forms with short ascenders/descenders and small, sturdy details (notably in a, e, g, t), keeping the overall texture tight and consistent.
Best suited to display work where warmth and impact matter: headlines, posters, packaging, and bold brand marks. It also works well for kid-oriented or casual consumer messaging, short phrases, labels, and callouts where legibility at larger sizes and a friendly personality are desired.
The tone is upbeat and approachable, with a toy-like softness that feels welcoming rather than formal. Its chunky shapes and rounded geometry suggest a humorous, kid-friendly voice, while the strong weight gives it confident, poster-ready impact.
Likely designed to deliver a high-impact, approachable display voice by combining thick, even strokes with consistently rounded corners and compact counters. The aim appears to be a modern, characterful sans that reads clearly while projecting softness and playfulness.
The design relies on rounded geometry throughout, producing a smooth rhythm in text and minimizing sharp corners. Numerals follow the same soft, stout construction, keeping the set visually cohesive for mixed alphanumeric uses.