Sans Normal Afluv 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'FF Infra' by FontFont; 'NuOrder' by The Northern Block; and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: interface, branding, headlines, signage, posters, modern, dynamic, clean, sporty, techy, emphasis, clarity, modernity, motion, oblique, geometric, monoline, open apertures, rounded terminals.
This typeface is an oblique, monoline sans with a geometric backbone and rounded, smoothly transitioned curves. Strokes remain even throughout, with soft terminals and generous internal counters that keep shapes open and legible. Capitals are broad and steady, while lowercase forms show simple, utilitarian construction with clear bowls and straightforward joins. Numerals follow the same clean geometry, reading crisply with minimal ornament and a consistent, forward-leaning rhythm.
It works well for interface labels, product branding, and concise messaging where a clean sans with a sense of motion is helpful. The open shapes and even strokes support readability in medium to larger sizes, making it suitable for headings, signage, and promotional graphics where an italicized voice is desired without added ornament.
The overall tone feels contemporary and energetic, driven by the consistent slant and clean, engineered outlines. It comes across as efficient and practical rather than expressive, with a sporty, motion-oriented feel that still stays neutral enough for everyday UI and branding contexts.
The design appears intended to provide a modern, forward-leaning sans that reads clearly while conveying speed and contemporary polish. Its restrained geometry and consistent construction suggest a focus on versatile, system-friendly typography that can signal emphasis through oblique posture rather than decorative detail.
The italic angle is consistent across cases and figures, creating a cohesive texture in paragraphs and a noticeable sense of movement in short headlines. Round letters (like o/c/e) keep a smooth, near-circular profile, while diagonals (v/w/x/y) emphasize the forward thrust and add crispness to the texture.