Print Ubgoj 2 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, social graphics, children's media, playful, casual, handmade, friendly, quirky, handmade feel, approachability, informal display, human touch, brushy, rounded, organic, textured, uneven.
This font uses hand-drawn, marker-like strokes with softly rounded terminals and visibly uneven edges that create a textured, organic silhouette. Letterforms are compact and slightly condensed, with simplified construction and minimal internal detailing, while stroke thickness subtly swells and tapers in places like a felt-tip or brush pen. Spacing and widths vary from glyph to glyph, reinforcing an informal rhythm, and counters tend to be open and generous for a drawn look. Numerals and capitals follow the same loose, rounded logic, with a consistent baseline feel but intentionally irregular contours.
Use it for packaging, labels, posters, and display copy where a handcrafted tone helps humanize the message. It also fits social graphics, event promotions, and kids-leaning or hobby-themed branding that benefits from an easygoing, personal voice. For longer text, it works best in short bursts—taglines, callouts, and subheads—where the texture adds character without overwhelming the page.
The overall tone is casual and personable, with a playful, slightly scruffy charm that reads as handmade rather than polished. Its unevenness and soft shapes give it a friendly, approachable voice suited to informal messaging and lighthearted branding.
The likely intention is to capture the immediacy of quick hand lettering—warm, informal, and slightly imperfect—while keeping shapes clear enough for common display and short reading scenarios.
The design favors simple, readable outlines over calligraphic complexity, with a steady upright stance and a slightly bouncy cadence across lines. It performs best when its natural texture and irregularity are allowed to show, rather than in tightly constrained, high-precision layouts.