Sans Other Abrik 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, comedy, playful, quirky, comic, chunky, bouncy, expressiveness, approachability, attention, handmade, humor, rounded, irregular, jaunty, soft corners, hand-cut.
A chunky, heavy sans with rounded forms and deliberately irregular geometry. Strokes are thick and fairly even, with soft corners and occasional wedge-like terminals that feel cut rather than drawn with a perfect curve. Many glyphs sit with a slight, inconsistent tilt and subtly uneven proportions, creating a lively rhythm and a hand-shaped silhouette. Counters are generous for the weight, and the overall set favors bold, compact shapes that remain legible in short bursts.
Best suited to display settings such as posters, headlines, splashy labels, and playful packaging where personality matters more than typographic neutrality. It can work for short promotional lines or titles, while longer text will read dense and energetic due to the heavy weight and irregular rhythm.
The tone is lighthearted and mischievous, reading as cartoonish and informal rather than technical or restrained. Its uneven angles and buoyant shapes give it a spontaneous, friendly energy that suits humorous or kid-adjacent messaging.
The design appears intended to deliver a bold, approachable display sans with a handcrafted, slightly chaotic character. Its exaggerated weight, softened corners, and intentionally uneven construction prioritize fun and immediacy, helping text feel expressive and attention-grabbing.
The texture becomes quite strong in paragraphs: the heavy color and irregular outlines create an animated, almost bouncing line feel. The numerals and capitals match the same cut-paper, slightly off-kilter construction, keeping the voice consistent across alphanumerics.