Sans Normal Rurut 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, handwritten, casual, playful, approachable, human warmth, informal tone, everyday readability, friendly voice, rounded, monoline, soft, lively, slanted.
A rounded, monoline sans with a steady rightward slant and smooth, brush-like terminals. Strokes keep a consistent thickness with gently tapered ends, creating a soft rhythm rather than crisp, mechanical joins. Forms lean on open curves and simplified construction—single-storey shapes in the lowercase and airy counters—while spacing feels comfortable and slightly irregular in a natural, handwritten way. Numerals follow the same flowing logic, with curved, informal silhouettes that match the text color.
Well-suited for branding and packaging that benefit from an approachable, human tone, as well as posters, social graphics, and short headlines where the slanted, handwritten energy can carry the message. It also works for brief supporting copy in friendly contexts, especially when a clean sans feel is desired without looking corporate.
The overall tone is warm and personable, combining the ease of a casual handwritten note with the clarity of a simplified sans. Its slant and soft terminals add momentum and friendliness, giving text an upbeat, conversational feel rather than a formal or technical one.
Likely designed to provide an easygoing, handwritten alternative to a standard sans—keeping letterforms simple and readable while adding warmth through slant, rounded construction, and brush-like terminals.
The design’s character comes through in subtle baseline liveliness and gently asymmetric curves, which help avoid a rigid, geometric impression. Round letters maintain open interiors and readable apertures, while diagonals and descenders add expressive motion that becomes more apparent in longer text.