Serif Normal Lubur 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Aragon' by Canada Type, 'Monkton' by Club Type, 'FF Kievit Serif' by FontFont, 'Argos' by Hoftype, 'Birka' by Linotype, 'Capsa' and 'Maxime' by Monotype, and 'Garamond' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book text, magazines, packaging, literary, classic, confident, formal, readability, tradition, authority, display impact, editorial tone, bracketed, ball terminals, moderate stress, vertical emphasis, calligraphic.
A sturdy serif with pronounced thick–thin modulation and bracketed serifs that end in softly rounded, ball-like terminals on several forms. The letters show a vertical, bookish posture with moderate aperture and generous counters, while strokes taper into serifs rather than ending bluntly. Uppercase construction feels stately and slightly compact in its curves, and the lowercase combines robust stems with subtly lively joins and terminals. Numerals are similarly weighty and clear, with traditional shapes and strong contrast that reads well at display sizes.
This face is well-suited to magazine and newspaper headlines, book typography, and other editorial layouts where a classic serif voice is needed. Its substantial weight and high contrast also make it effective for titles, pull quotes, and packaging or branding that benefits from a traditional, authoritative tone.
The overall tone is traditional and editorial, projecting authority and seriousness without feeling severe. Its rounded terminals and smooth bracketing add a touch of warmth, giving it a cultured, literary character suited to established institutions and long-form reading contexts.
The design appears intended as a conventional, readable serif with elevated contrast and refined finishing, balancing sturdy structure with softer, rounded terminals. It aims to deliver a classic print sensibility that can scale from strong display settings to dense editorial composition.
In the sample text, the weight and contrast create a strong typographic color and a confident rhythm, especially in capitals and in punctuation. The design’s tapered details and rounded terminals become more apparent as size increases, making it particularly expressive in headlines and lead-ins.