Sans Normal Sogiv 2 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: branding, packaging, children’s, headlines, posters, playful, whimsical, friendly, quirky, casual, approachability, handmade feel, distinctiveness, warmth, rounded, humanist, calligraphic, soft terminals, lively rhythm.
A rounded sans with high-contrast strokes and gently tapered, brushlike terminals. Curves dominate the construction, with slightly irregular stroke modulation that gives counters and joins an organic, hand-drawn feel while remaining clean and legible. Proportions are open and moderately wide in round letters, with simple, uncluttered forms and a steady vertical stance. The figures are similarly curvy and light on their feet, with smooth bowls and slender joins that echo the letterforms.
Well-suited to branding and packaging that wants a friendly, distinctive voice, as well as headlines, posters, and short editorial callouts where its lively modulation can shine. It also fits playful or family-oriented themes, and works best when given enough size and spacing for the delicate joins and contrast to stay clear.
The overall tone is cheerful and informal, with a storybook personality that feels approachable and lightly eccentric. Its rhythmic stroke contrast and soft endings add warmth and motion, making text feel conversational rather than mechanical.
The design appears intended to combine simple sans forms with an expressive, calligraphic modulation, creating a clean but characterful texture. It aims for an inviting, handcrafted impression without sacrificing overall clarity.
Round glyphs like O and Q lean into near-circular geometry, while strokes often finish with subtle flares or tapered tips that reinforce the hand-rendered character. The lowercase shows a relaxed, friendly cadence that reads well in short passages and display-sized settings.