Sans Normal Hybuv 2 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial pullquotes, friendly, casual, lively, modern, approachable, approachability, informality, readable display, contemporary tone, rounded, humanist, monolinear, soft, informal.
A gently slanted sans with rounded, open forms and a smooth, slightly calligraphic rhythm. Strokes read mostly monolinear with subtle modulation, and terminals are softened rather than sharply cut, giving counters a clean, airy feel. Proportions are relaxed and slightly variable, with buoyant curves in characters like C, S, and O and a generally generous spacing that keeps text legible at display and short-text sizes.
Well-suited for branding systems that want a personable, modern tone, as well as packaging and promotional graphics where a friendly slanted sans can add energy. It also works nicely for headlines, short editorial blurbs, and pull quotes where the lively rhythm is an asset.
The overall tone is warm and informal, with a handwritten ease that feels contemporary rather than decorative. Its slant and soft terminals add motion and friendliness, making the voice conversational and upbeat without becoming overly quirky.
The design appears aimed at delivering an approachable sans voice with the ease of italic movement and rounded construction, prioritizing warmth and readability over strict geometric rigidity. It’s built to feel contemporary and human, with softened details that keep it inviting in everyday display typography.
Round characters maintain consistent curvature, while diagonals and joins stay smooth and uncluttered, helping the set feel cohesive. Numerals follow the same softened construction, blending naturally with the letters for mixed alphanumeric settings.