Sans Normal Hidam 10 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: children’s books, packaging, posters, headlines, social graphics, friendly, playful, casual, approachable, hand-drawn, approachability, playfulness, everyday readability, casual branding, rounded, soft, bouncy, informal, open.
A rounded, monoline sans with softly curved terminals and a lightly hand-drawn steadiness. Strokes keep an even thickness while corners and joins are eased into arcs, producing smooth, open counters and a gentle rhythm. Proportions lean slightly narrow in places with subtle irregularities that keep forms lively rather than rigidly geometric; curves dominate, and straight segments (as in E, F, L, T) stay simple and unornamented. Numerals follow the same soft construction, with clear, uncomplicated shapes and rounded endings.
Well-suited to friendly display and short-to-medium text where an informal voice is desirable, such as children’s materials, playful branding, packaging, posters, and social media graphics. It also works for UI labels or educational content when a softer, more personable tone is preferred over a strict, technical look.
The overall tone is warm and easygoing, with a playful, human touch that reads as conversational rather than formal. Its rounded forms and relaxed rhythm suggest friendliness and accessibility, making text feel welcoming and light.
Likely designed to provide a clean sans foundation with rounded, hand-drawn warmth—prioritizing approachability and an upbeat texture while remaining legible in running text.
The design favors clarity through open apertures and generous internal space, while small asymmetries and springy curves add character. Lowercase forms appear particularly smooth and readable in continuous text, and the punctuation shown (period, colon, apostrophe, ampersand) matches the same rounded, casual construction.