Sans Normal Odkod 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type, 'Galano Grotesque' by René Bieder, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, approachability, brand voice, display legibility, modernity, rounded, chunky, soft-cornered, compact, high-impact.
A heavy, rounded sans with broad proportions and smooth, softened corners. Curves are built from generous circular forms, while terminals and joins read as subtly squared-off rather than sharp, giving the design a sturdy, “pillowy” silhouette. Counters stay relatively open for the weight, and the overall rhythm is even and stable, with consistent stroke thickness and simple geometric construction across letters and numerals.
Best suited to display and short-form text where strong presence is needed: headlines, posters, logos, packaging, wayfinding, and social graphics. The open counters and rounded construction help maintain clarity at medium sizes, though the heavy color will dominate in long passages.
The tone is bold and upbeat, balancing strong presence with a friendly, non-aggressive softness. Its rounded geometry and substantial weight give it an approachable, contemporary feel that reads as confident and slightly playful rather than technical or austere.
The design appears intended to deliver maximum impact with a friendly, geometric voice—prioritizing bold legibility and contemporary rounded shapes for attention-grabbing titles and brand-forward applications.
Lowercase shapes lean toward single-storey simplicity (notably the a and g), reinforcing an informal, accessible voice. Numerals are similarly robust and rounded, matching the letterforms closely and maintaining a cohesive, high-contrast-in-size (not in stroke) impact at display scales.