Print Upmuj 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: kids branding, packaging, posters, social graphics, educational, friendly, playful, casual, approachable, handmade, informality, approachability, handmade feel, everyday voice, readable display, rounded, monoline, soft terminals, bouncy, irregular rhythm.
A casual, hand-drawn monoline style with rounded strokes and softly tapered terminals. Letterforms are simple and open, with mild irregularities in curve geometry and stroke alignment that preserve a natural marker/pen feel while staying consistent enough for continuous reading. Proportions are compact with slightly condensed caps, a modest x-height, and gently bouncy baseline behavior; counters remain generous and shapes lean toward circular (notably O/Q) with uncomplicated construction across the set.
Best suited for informal display and short-to-medium text where a friendly, personal voice is desired—such as children’s products, craft and hobby branding, packaging callouts, posters, and social media graphics. It can also work well in educational worksheets and headings where legibility and approachability matter more than strict typographic precision.
The overall tone is warm and easygoing, suggesting everyday notes, classroom materials, and lighthearted branding. Its informal rhythm and rounded shapes feel inviting and human, with a modestly quirky charm that reads as handmade rather than polished or corporate.
Likely designed to capture the immediacy of neat hand printing—simple, readable forms with just enough natural variation to feel authentic. The goal appears to be a dependable casual voice that stays clear in sentences while retaining a playful, human texture.
Capitals and lowercase share a cohesive, simplified skeleton, and the numerals follow the same rounded, drawn-by-hand logic for an even texture in mixed text. The low contrast and soft joins help maintain clarity at medium sizes, while the intentional unevenness becomes more apparent at very large display scales.