Sans Other Emla 7 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, gaming ui, logos, futuristic, aggressive, sporty, mechanical, high-energy, impact, speed, modernity, intensity, branding, angular, blocky, slanted, compact, techy.
A heavy, forward-slanted display sans with sharply cut, angular forms and a distinctly engineered silhouette. Strokes are broad and uniform, with diagonal shears and wedge-like terminals replacing curves, giving many letters a faceted, chiseled look. Counters are tight and often squared or notched, while horizontals and joins frequently step or break to emphasize motion. Spacing appears compact and the overall rhythm is dense, with slightly variable widths across glyphs that adds a custom, constructed feel.
Best suited for short, high-impact settings such as headlines, posters, esports or sports identities, event graphics, and punchy logo wordmarks. It can also work for UI labels or titling in tech or sci‑fi contexts where strong directional emphasis is desirable, but its dense shapes and tight counters make it less ideal for long-form reading.
The font projects speed and impact, with a hard-edged, techno-sport tone that feels dynamic and combative. Its slanted geometry and abrupt cuts read as energetic and modern, leaning toward motorsport, gaming, and action-oriented branding rather than calm editorial typography.
The design appears intended to communicate momentum and strength through forward slant, hard geometry, and deliberate cut-ins that mimic speed lines and mechanical detailing. Its constructed shapes prioritize a bold, modern presence and instant recognizability in display use.
Distinctive mid-stroke cuts and notches (especially in letters like S, Z, and some numerals) create a stylized “racing stripe” effect in text. The lowercase maintains the same blocky, constructed language as the uppercase, and numerals follow the same angular system, supporting cohesive headline settings.