Sans Superellipse Imluz 15 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, racing graphics, posters, headlines, logos, sporty, futuristic, energetic, tough, dynamic, impact, speed, modernity, strength, display, oblique, slanted terminals, rounded corners, squared curves, closed apertures.
A heavy, oblique sans with broad proportions and a compact, low-contrast build. Curves are drawn as rounded rectangles/superelliptical forms, producing squarish bowls and counters with softened corners rather than true circular geometry. Terminals are frequently angled and cut on a slant, reinforcing forward motion and giving the strokes a streamlined, engineered feel. Counters tend to be relatively tight and enclosed, and the overall texture is dense and punchy, with consistent stroke weight across the alphabet and numerals.
This font is well-suited to high-impact display work such as sports branding, racing or automotive graphics, event posters, attention-grabbing headlines, and logo wordmarks. It performs best at medium-to-large sizes where the dense counters and angular terminals remain clear while the dynamic slant adds visual speed.
The overall tone is fast, assertive, and contemporary, with a motorsport/tech sensibility. Its wide stance and sharp slant project momentum and impact, reading as confident and performance-oriented rather than casual or understated.
The design appears intended as a modern display sans that emphasizes speed, strength, and a sleek, industrial geometry. By combining wide forms, heavy weight, and superelliptical rounding with consistent slanted cuts, it aims to deliver immediate impact and a cohesive, high-performance visual identity.
The design leans on geometric repetition: squared-off curves, uniform rounding, and consistent diagonal cuts create a cohesive rhythm across caps, lowercase, and figures. The bold mass and tightened internal space favor large sizes, where the distinctive superelliptical shaping and oblique energy are most apparent.