Sans Normal Afral 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Camphor' by Monotype; 'Clear Sans Screen', 'Clear Sans Text', and 'Grava' by Positype; and 'Infoma' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, dynamic, modern, sporty, assertive, clean, convey motion, grab attention, modernize tone, maximize impact, oblique, geometric, rounded, compact, monoline.
A heavy, oblique sans with rounded geometry and largely monoline strokes. Counters are open and clean, and bowls lean toward circular/elliptical construction, giving the alphabet a smooth, contemporary texture. Terminals are mostly sheared or softly squared by the slant, and diagonals in letters like A, K, V, W, and X feel crisp and energetic. The lowercase shows simple, single-storey constructions (notably a and g) and a compact rhythm, while numerals are sturdy with clear silhouettes and minimal ornament.
Best suited to headlines, logos, and short bursts of text where a strong, fast visual impression is desirable. It works well for sports and lifestyle branding, packaging callouts, and promotional graphics, and can hold up in large-format signage where bold, slanted letterforms need to stay readable at a glance.
The overall tone is energetic and forward-leaning, with a confident, sporty feel that reads as contemporary and purposeful. Its bold presence and consistent slant suggest motion and urgency, while the rounded forms keep it approachable rather than harsh.
The design appears intended to deliver a modern, motion-driven sans voice: sturdy, geometric, and highly legible at display sizes, with an oblique posture that emphasizes speed and emphasis without relying on decorative details.
The oblique angle is applied consistently across caps, lowercase, and figures, producing a cohesive rightward momentum. Spacing appears tuned for display use, with strong black shapes and clear internal counters that help maintain legibility despite the heavy weight.