Script Medam 15 is a very light, normal width, very high contrast, italic, short x-height font.
Keywords: wedding, invitations, branding, packaging, headlines, elegant, formal, romantic, refined, graceful, formal elegance, calligraphic flair, decorative branding, ceremonial tone, calligraphic, swashy, hairline, looping, slanted.
A delicate calligraphic script with a consistent rightward slant and pronounced thick–thin modulation. Strokes taper to hairline terminals, with long entry and exit strokes that create a flowing rhythm and frequent connections in lowercase. Capitals are more expressive, featuring extended flourishes and looping forms, while lowercase maintains compact bowls and relatively modest counters for an overall airy, refined texture. Numerals follow the same italic, calligraphic logic with slender forms and tapered ends.
Best suited to display applications such as wedding suites, formal invitations, boutique branding, beauty and fragrance packaging, and editorial headlines where its swashes can breathe. It works particularly well for short phrases, names, and monograms where the expressive capitals can take center stage.
The overall tone is poised and ceremonial, evoking formal handwriting with a romantic, invitation-like feel. Its swashes and hairline finishes read as luxurious and graceful rather than casual or energetic.
The font appears designed to emulate refined penmanship and pointed-pen calligraphy, prioritizing elegance, flourish, and a smooth connected rhythm in running text. It aims to provide a decorative, upscale script voice for premium and celebratory typography.
The design relies on fine hairlines and sweeping terminals, so spacing and stroke delicacy are part of the character; longer flourishes can become prominent in tighter settings. The slanted stress and strong contrast give it a crisp, engraved look when set at comfortable display sizes.