Sans Normal Robul 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, friendly, retro, bubbly, cartoonish, approachability, impact, fun, display focus, retro flavor, rounded, soft, chunky, bulbous, informal.
A heavy, rounded sans with inflated curves and softly blunted terminals throughout. Strokes are consistently thick with smooth joins and generous rounding, producing pill-like horizontals and broadly curved bowls. Counters tend to be compact and circular, and the overall construction favors simple geometric shapes with minimal sharp corners, keeping forms cohesive and highly graphic at larger sizes. Numerals and lowercase follow the same soft, chunky logic, with single-storey shapes where applicable and a generally simplified, approachable silhouette.
Well suited to bold headlines, posters, and short punchy phrases where a warm, comedic presence is desired. It also fits packaging, entertainment branding, toy or snack-related graphics, and logo wordmarks that benefit from a soft, approachable voice. For longer passages, it will generally perform better as large, spacious display text rather than dense body copy.
The font projects a cheerful, lighthearted tone with a distinctly bubbly, cartoon-leaning energy. Its soft geometry and compact counters feel friendly and casual, evoking retro sign-painting and playful packaging more than formal editorial typography.
The design appears intended to deliver maximum visual impact through weight and rounded geometry, prioritizing friendliness and immediacy over precision. Its simplified, bulbous forms suggest an aim toward informal display settings—signage-like clarity at larger sizes with a playful, retro-tinged character.
Because of the thick strokes and tight internal spaces, small sizes may reduce clarity in letters with enclosed counters (such as B, 8, and similar forms). The design reads strongest when given room—either at display sizes or with relaxed tracking and line spacing—so the rounded shapes can breathe.