Print Upmaf 12 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, greeting cards, classroom materials, playful, friendly, casual, quirky, warm, handmade feel, approachability, playful display, casual clarity, rounded, chunky, hand-drawn, soft edges, bouncy.
A compact, hand-drawn print with thick, rounded strokes and softly irregular contours. Letterforms are mostly upright with a slightly bouncy baseline rhythm and uneven stroke terminals that mimic marker or brush pressure. Counters are open and generously shaped, while joins and curves stay smooth rather than angular, giving the alphabet a chunky, approachable texture. Proportions vary from glyph to glyph, reinforcing an organic, handmade consistency rather than strict geometric regularity.
Well suited to playful display typography such as children’s materials, invitations, greeting cards, and upbeat posters. It also works nicely for packaging, café menus, and social graphics where a friendly, handmade voice is desirable and legibility is needed in short-to-medium text blocks.
The overall tone is lighthearted and approachable, with a kid-friendly, informal energy. Its soft shapes and subtly imperfect outlines read as personable and spontaneous, lending a cheerful, craft-like character to headlines and short messages.
The design appears intended to capture the immediacy of hand lettering in a clean, unconnected print style, prioritizing warmth and approachability over strict uniformity. Its sturdy strokes and open shapes aim for readable, cheerful display text with a crafted, personal touch.
Capitals are simple and sturdy, while lowercase adds extra personality through varied bowls, loops, and descenders. Numerals match the same rounded, hand-rendered feel, keeping the texture consistent across text and display settings.