Sans Normal Asguk 3 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Apercu', 'Apercu Arabic', and 'Apercu Thai' by Colophon Foundry; 'HK Nova' by Hanken Design Co.; and 'TT Hoves Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, neutral, modern, clean, friendly, practical, versatility, readability, neutrality, modernity, rounded, open apertures, high legibility, geometric, even rhythm.
A clean, contemporary sans with rounded, geometric construction and smooth circular bowls. Strokes appear even and steady, with softened joins and terminals that keep the texture calm and consistent. Uppercase forms are straightforward and balanced, while lowercase shapes maintain clear counters and open apertures for readability. Figures are simple and modern, with a distinct, angled-top “1” and round, compact curves in “0/8/9” that match the letterforms’ geometry.
This font is well-suited to interface typography, product copy, and documentation where steady rhythm and clear counters matter. It also performs well in editorial layouts, presentations, and general-purpose signage thanks to its simple shapes and consistent texture at larger sizes.
The overall tone is neutral and approachable, with a modern clarity that feels businesslike without becoming cold. Its rounded geometry adds a mild friendliness, making it suitable for both utilitarian UI text and more approachable brand communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency while keeping a subtly rounded, contemporary feel. Its restrained geometry suggests a focus on broad usability across digital and print contexts without drawing attention away from content.
The sample text shows an even color on the page and stable spacing that supports continuous reading. Round characters (C, G, O, Q) set the visual theme, while diagonals (V, W, X, Y) remain crisp and controlled, helping headings stay tidy and contemporary.