Script Gusa 7 is a regular weight, wide, low contrast, italic, short x-height font.
Keywords: headlines, branding, logos, packaging, invitations, friendly, retro, playful, romantic, polished, signature feel, decorative caps, friendly display, handwritten elegance, vintage charm, looped, bouncy, calligraphic, rounded, smooth.
A flowing, right-leaning script with rounded, open counters and a smooth, brush-like stroke that stays fairly even in thickness. Letterforms are built from continuous curves and soft terminals, with frequent loops in capitals and extenders that create a lively rhythm. The lowercase is compact with a relatively modest x-height, while ascenders and descenders are long and swinging, giving lines a buoyant, cursive texture. Spacing feels generous and the forms are slightly expanded, helping the script read clearly at display sizes despite the many curves.
Best suited to short to medium display text such as headlines, names, taglines, and product labels where its looping capitals and cursive rhythm can be appreciated. It also fits greeting cards and invitations, especially when paired with a restrained sans or serif for supporting text.
The overall tone is warm and personable, leaning into a classic, hand-signed feel. Its rounded motion and looping capitals add a light retro charm, suggesting invitations, boutique branding, and cheerful headings rather than serious or technical content.
The design appears intended to emulate neat, confident handwriting with a slightly formal flourish—cleaner and more consistent than casual pen scripts, but still animated and personal. The goal seems to be an approachable signature-like voice with enough openness and spacing to stay legible in prominent applications.
Capitals are particularly decorative with prominent entry/exit strokes and occasional inner loops, which makes the font most at home where initial letters can stand out. Numerals follow the same cursive logic, staying simple and slanted with soft curves that match the alphabet.