Sans Contrasted Isha 3 is a bold, very wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, logos, sports branding, packaging, dramatic, sporty, fashion-forward, aggressive, retro, impact, speed, branding, attention, attitude, slanted, chunky, sheared terminals, incised details, display-oriented.
A heavy, strongly slanted display face with expansive proportions and sculpted, high-contrast strokes. The letterforms are broad and compact in feel, with curved bowls that swell into thick masses and then snap into razor-thin cuts. Many glyphs include diagonal, hairline incisions or notches that slice through corners and joins, creating a sharpened, aerodynamic rhythm. Curves are smooth and taut, counters are relatively tight, and the overall texture reads as dense, fast, and highly stylized rather than text-neutral.
Best suited for short, high-impact typography such as headlines, event posters, brand marks, and hero text where the cut-in details can be appreciated. It also fits energetic contexts like sports or entertainment branding and bold packaging. For longer reading, its dense color and decorative incisions may be visually intense at smaller sizes.
The tone is loud and theatrical, mixing a sleek, speed-driven attitude with a slightly retro, poster-like swagger. The sharp cut-ins and slanted momentum give it an energetic, competitive feel, while the swollen curves add a sense of power and spectacle.
The design appears intended to deliver maximum visual punch through massed forms, sharp internal cuts, and a forward-leaning stance. Its repeated incision motif suggests a deliberate branding character—built to feel fast, modern, and attention-grabbing in display settings.
The distinctive diagonal slashes appear across both capitals and lowercase, acting like a signature motif that can become prominent in larger settings. Numerals follow the same wide, weighty construction, with stylized cuts that emphasize motion and impact.