Sans Normal Panug 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hurme Geometric Sans 1 & 2' by Hurme, 'Quicksans' by Image Club, and 'Lemon Milk Pro' by Marsnev (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, modern, approachable, chunky, approachability, impact, clarity, modernity, rounded, soft corners, geometric, sturdy, compact.
A heavy, rounded sans with smooth curves and softened terminals that keep the forms friendly rather than rigid. Strokes are consistently thick with minimal contrast, and bowls (O, C, G, p, q) read as broad, near-circular shapes with generous counters. Corners are subtly rounded throughout, while joins stay clean and sturdy, giving the letters a compact, high-impact silhouette. The lowercase is simple and highly legible, with a single-storey a and g, a rounded-shoulder n/m, and a short-armed r; numerals are similarly robust, with a notably open, curved 2 and a round, balanced 8.
This font works best where bold, friendly clarity is needed—brand marks, packaging, posters, and display headlines. It can also serve in short UI labels or signage where a soft, approachable tone is desired and the extra weight aids quick recognition.
The overall tone is warm and contemporary, leaning cheerful and informal without becoming novelty. Its rounded construction and dense color create an inviting voice suited to upbeat, consumer-facing messaging.
The design appears aimed at delivering a modern, geometric sans that feels approachable and energetic, using rounded construction and sturdy proportions to remain readable while projecting a confident, upbeat personality.
At text sizes the weight produces strong emphasis and a dark typographic color, while the rounded detailing prevents the line from feeling harsh. The character set shown maintains consistent curvature and spacing, producing an even, rhythmic texture in longer lines.