Serif Flared Atma 2 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion, magazines, branding, posters, editorial, luxury, dramatic, refined, luxury display, editorial impact, brand signature, modern classic, hairline serifs, sharp terminals, sweeping curves, calligraphic tension, crisp joins.
A high-contrast serif with razor-thin hairlines and pronounced thick strokes, producing a crisp, glossy rhythm on the page. The stems often expand into subtly flared endings, while serifs and terminals sharpen into fine points, giving counters and joins a sculpted, cut-paper precision. Capitals feel tall and stately with generous curves (notably in C, G, O, Q) and long, elegant diagonals (V, W, X, Y). Lowercase forms are compact and orderly, with clean, straight-sided verticals and delicate entry/exit strokes that keep the texture light while retaining strong vertical emphasis.
Best suited to display use such as magazine titles, fashion and beauty branding, premium packaging, posters, and large-format editorial headlines. It can also work for short text passages in high-quality print or large digital sizes where its fine hairlines remain intact. For small sizes or low-resolution contexts, the delicate details may require careful sizing and contrast control.
The overall tone is polished and high-end, with a runway/editorial kind of drama. Its sharp hairlines and poised contrast read as confident and elegant rather than casual, lending a sense of luxury and ceremony. The pointed terminals add a slightly theatrical edge, making the voice feel modern-classic and sophisticated.
The design appears intended to deliver a contemporary luxury serif voice by combining extreme contrast with flared, tapering stroke endings and sharply finished terminals. Its proportions and restrained upright stance prioritize elegance and impact, aiming for headline presence and a refined brand signature rather than utilitarian body-text neutrality.
In text settings, the thin hairlines create a sparkling surface that benefits from ample size and good reproduction. Numerals and capitals carry the same high-contrast logic, with especially striking forms in 2, 3, 5, and 9 where fine terminals and swelling strokes emphasize the calligraphic tension. The italic is not shown; the style presented reads consistently upright and controlled across the set.