Sans Normal Buday 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Amsi Pro' and 'Amsi Pro AKS' by Stawix and 'Aksen' by Tokotype (names referenced only for comparison).
Keywords: ui text, editorial, brand system, signage, presentations, clean, modern, neutral, friendly, practical, versatility, readability, neutrality, clarity, open apertures, rounded joins, straight terminals, high legibility, balanced proportions.
A clean, monoline sans with rounded curves and crisp, straight terminals. Uppercase forms are straightforward and geometric-leaning, while the lowercase shows soft, open shapes with clear counters and moderate rounding at joins. Strokes stay even throughout, with a balanced rhythm and generous interior space that keeps letters from clogging at text sizes. Numerals match the letterforms in simplicity and clarity, with smooth curves and steady verticals.
This font suits interface copy, product and marketing text, and general-purpose branding where a clear, contemporary sans is needed. Its even texture and open forms also work well for signage and presentation typography, maintaining legibility in both headlines and longer lines.
The overall tone is modern and neutral, with a quiet friendliness coming from the round forms and open counters. It reads as practical and dependable rather than stylized, aiming for clarity and an unobtrusive presence in layouts.
The design appears intended as a versatile, everyday sans that prioritizes legibility and visual calm. Its restrained geometry and consistent stroke behavior suggest a goal of broad usability across digital and print contexts without drawing attention away from content.
Round letters like O and Q are smooth and stable, and diagonals (e.g., V, W, X) feel sturdy without looking sharp or aggressive. The sample text shows consistent spacing and an even color, supporting comfortable reading across mixed case and punctuation.