Sans Superellipse Hirup 3 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Future Bugler Upright' by Breauhare, 'Design System' by Dharma Type, and 'Environ' by MADType (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, signage, techy, industrial, futuristic, geometric, confident, impact, modernity, tech aesthetic, branding, systematic geometry, rounded corners, squared curves, boxy, compact, stencil-like.
A heavy, geometric sans built from rounded-rectangle forms and smooth superellipse curves. Strokes are consistently thick with minimal contrast, and corners are broadly radiused, producing squared counters and softened terminals. Proportions feel compact and engineered, with generous interior cutouts to keep forms open at display sizes. Several joins and terminals favor straight segments over full curves, creating a subtly modular, almost cut-and-assembled look across letters and numerals.
Best suited to large sizes where its compact geometry and squared counters remain clear—headlines, poster typography, branding marks, and bold product packaging. It can also work for short UI labels or signage where a strong, modern presence is desired, though the heavy mass suggests using it sparingly for longer passages.
The overall tone is bold and utilitarian with a futuristic, tech-facing character. Its rounded-square geometry reads modern and mechanical rather than friendly, projecting strength and control. The rhythm feels deliberately constructed, suggesting interfaces, hardware labeling, and sci‑fi branding.
The design appears intended to deliver a high-impact, modern sans with rounded-square construction—combining strong industrial weight with softened corners for a contemporary, tech-oriented voice. The consistent geometry and modular feel suggest a focus on branding and display clarity rather than traditional text neutrality.
In text, the dense black shapes create a strong texture, while the rounded corners prevent the weight from feeling harsh. Distinctive squared bowls and counters (notably in characters like O, D, and 0) reinforce the font’s systemized, industrial personality.